"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Routes Americas 2012 – Airport-Airline Relationship Building at its Best
As the newest member of the SimpliFlying team, the past month has already been a whirlwind and now I am about to jet off to Nassau, Bahamas for Routes Americas. Routes Americas is a gathering of airlines, airports, aviation service providers and industry experts focused around air service development. With a constantly changing and evolving …. continue reading →
Three ways airline brands can make money from Twitter
A couple of weeks ago, I asked had an interesting conversation with a senior airline executive in Asia. Here’s how it went: SN: What’s the emotional motivation (not $) for your customers to fly your airline? Airline exec: Erm…I’m not sure. SN: Hmm…is there someone front-line I can speak with who’d know, like the check-in …. continue reading →
The importance of resilience: three airline case studies
The airline industry is one in which there are a lot of externalities – situations beyond the control of individual airlines, which they have to deal with. These may include events such as 9/11, weather conditions, pilot union trouble or even the bankruptcy of a competitor. Though on the face of it, these may all …. continue reading →