"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Branding 2.0: Top 10 Facebook Contests by Airlines
Airlines these days seem to be tripping over their feet to generate interest and subsequently greater audience numbers on their Facebook fanpages and Twitter accounts. What is interesting in this trend is not the explosion of social technologies but the paths to social explosion that airlines are taking. Some airlines have booking engines on Facebook, …. continue reading →
Is Premium Economy here to stay? A brand review of All Nippon Airlines
I flew the Premium Economy class on the Japanese All Nippon Airlines when flew back from New York (JFK) to Singapore, via Tokyo a few weeks ago. This wasn’t the first time that I was flying this Economy+ class, as I often flew Singapore Airlines’ Executive Economy from Singapore to Newark, which has now been …. continue reading →
Doing something new? Beat the drum about it!
Here’s a quiz: 1. Which airline tested wi-fi for the first time last week? 2. Which airline will be testing bio-fuels next month? 3. Which airline is the first to have showers in its first class? 4. Which is the first airline that’s going to fly the Boeing 787? 5. Which airline was the first …. continue reading →