by Shashank Nigam | January 26th, 2009
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Image via CrunchBase
In December last year, as major retailers in the US worried about “Black Friday” not arriving and cash registers not ringing, Amazon.com announced that it had its best year ever. Here’s the story and here are the numbers: Amazon reported that the buying was strongest on December 15 when they received 6.3 million orders, which according to the Dow Jones translates to a “record 72.9 items a second.” And this is not the first time Amazon has bucked the recessionary trend.
Amazon’s brand matters
The reason for Amazon’s success? It’s the Amazon brand that has done the work here. Had Amazon not established strong brand loyalty in good times, the customers wouldn’t have stood by it in bad times. More importantly, everything about Amazon is based around customer experience, and everything is marketed to the customer well.
So what can airlines learn from the Amazon brand, to beat the recession? Here are three key lessons.
1. Build a distinct airline brand
If Amazon hadn’t established …
