Consulting / MasterClasses / Speaking / Partners / Products

Simpliflying is changing the way airlines do business. We help airlines engage customers better and boost profitability. With over 25 airlines and airports, across 5 continents, we know what works.

case studies

Consulting

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Our strategy consulting expertise lies in helping our clients develop strategies that are keenly attuned to the new dynamics of engaging today’s Connected Traveler profitably. We’ve helped our clients develop innovative ways – including a couple of World’s Firsts – to drive business objectives.

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MasterClasses

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SimpliFlying MasterClasses are training modules tailored to your needs. Whether you’re a beginner or an advanced practitioner looking to drive specific business goals, we offer hands-on, case-study intensive courses that your airline or airport will find indispensable.

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Speaking

Our consultants are globally sought-after for delivering keynotes and appearing on panels that help the aviation industry understand and embrace the new dynamics fueling an evolutionary genre of marketing, service, and influence.

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Partners

From scalable social customer service solutions, to advanced analytics software that helps you monitor your social presence while benchmarking yourself against competition, we partner with the best in the industry.

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Products

Apart from partnering with great solution-providers, SimpliFlying offers its proprietary ROI Dashboards for airlines to measure the success of their social campaigns as well as Benchmarking Reports in partnership with airlinetrends.com.

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Testimonials

Our Clients

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Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

Influencer marketing comes of age in aviation – American Airlines Klout and Eindhoven Airport Facebook VIP in focus

The power of key influencers is well documented in marketing. And in the age of the connected traveller, it’s not uncommon to see airlines bringing influential bloggers on fully-paid FAM trips, or even engaging them as official brand ambassadors. Of late, such influencers have been getting real-world benefits too! Take Estonian Air’s much-feted social loyalty program, the first in …. continue reading →

[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger

[Presentation] A Statistical Analysis of the Social Media Impact of the American Airlines – US Airways Merger

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler

What all crises share in common: they catch brands unaware  It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →

A Statistical Analysis of the Social Media Impact of American Airlines’ Rebranding

A Statistical Analysis of the Social Media Impact of American Airlines’ Rebranding

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013

As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they?  Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and …. continue reading →

The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!

The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!

Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →

Top 10 Plane Launches that have effectively used Social Media

Top 10 Plane Launches that have effectively used Social Media

Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types.  This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the …. continue reading →

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam

The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →

A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook

A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook

Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →

#SFAwards12 Best Airline in Social Media – Finalist Presentations

#SFAwards12 Best Airline in Social Media – Finalist Presentations

In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media?   While public voting accounts for 50% of the total score, our finalists for this …. continue reading →

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