by Shashank Nigam | July 20th, 2009
6 Comments
My friend Sergio Mello, of the Satisfly fame, shared with me a very fascinating story of a legacy carrier not acting in a legacy way. And I couldn’t help but write about it here.
Flying is fun this summer!
Asiana Airlines, out of South Korea, is going to offer a very different in-flight experience to its passengers this summer. The in-flight crew on 52 flights will be dressed up as pirates and serve passengers colorful exotic drinks.
There will be eight different teams, providing in-flight entertainment with a difference. These teams will perform magic tricks, tell the future using Tarrot cards, draw passengers’ caricatures and even conduct an on-board fashion show with traditional costumes from popular holiday destinations.
But my favorite is that interested passengers can even “exeprience the life of a flight attendant”. I’m sure that’s going to be popular. Children will get a special treatment too. They’ll enjoy everything from face paint to origami sessions!
The in-flight experience differentiator
When I designed the 6X airline branding model, the basic tenet behind “Brand eXperience” was the fact that airlines, unlike most other brands, have a unique advantage of holding their target audience captive …
