by Shashank Nigam | November 10th, 2008
11 Comments
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Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month.
For a person who has come from behind, fighting tough opponents to win the elections, success can be attributed to many things. But one that cannot be ignored is his super-efficient marketing machine, which not only helped raise a record $600 million, but also brought Barack Obama and his message to the hearts of millions. So what are some lessons airlines can learn, from Mr Obama, to build a strong and long-lasting brand?
The power of simplicity
Change. It was a message that was understood everywhere, from the boardroom, to the hinterlands. There was no confusion over the meaning of this “mantra”. Effective slogans needs to be simple and grounded in reality. Only then will they drive masses of people toward a brand.
In the airline world, a good example of …
