"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[eBook] How Airlines Can Drive Loyalty on Social Media | FREE download
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve …. continue reading →
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →
[Infographic] How airlines around the world are using Instagram and what should you be doing
Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile photo social network Instagram had less than ten million users. Yet it was growing faster than Facebook or Twitter were at comparable periods. As …. continue reading →
Vote for the SimpliFlying Hero of April 2012: bmibaby vs JetBlue vs Virgin Atlantic
Update: Voting is now closed. Morgan Johnston, from JetBlue, won this month’s award receiving an overwhelming 83% of the votes! Congratulations Morgan and the JetBlue team! Watch out for a profile of Morgan and JetBlue’s efforts on social media very soon! ———————— We’re back with the nominations for April’s round of SimpliFlying Heroes. Over a …. continue reading →
How BmiBaby Used Instagram to Visually Engage Travelers and Locals
Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with Gowalla. The campaign eventually evolved into a wider off-airport engagement strategy where travel experts created virtual city tours based on Gowalla check-ins that allowed …. continue reading →
Loyalty 2.0 | The Top 10 Social Loyalty Initiatives by Airlines
After all the clamour regarding social media and how it’s the next big thing, we’re finally beginning to see some sense emanating from all the noise. Until now, there was an overwhelming feeling that what brands (among them airlines) really wanted out of social media was vague: there was no real consensus on what social …. continue reading →