"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
What makes the Boeing 787 Dreamliner a brand differentiator? Video tour
After production delays of over two years, an analyst called the Boeing 787 Dreamliner, the “delay-liner”. But aren’t production delays part and process of every new aircraft that is designed from scratch? It was the case with the Airbus A380 and even the Boeing 747. I believe it is important to look beyond the hue …. continue reading →
Latest photos: Inside the Boeing 787 Dreamliner cabin!
Last week, I had the opportunity get a personal tour inside a life-size mock-up of the Boeing 787, at Boeing’s Customer Experience Center near their Seattle Commercial Airplanes HQ. A detailed article and video interview will follow soon, but I just wanted to share the first photos from inside the beautiful plane! Enjoy!
Doing something new? Beat the drum about it!
Here’s a quiz: 1. Which airline tested wi-fi for the first time last week? 2. Which airline will be testing bio-fuels next month? 3. Which airline is the first to have showers in its first class? 4. Which is the first airline that’s going to fly the Boeing 787? 5. Which airline was the first …. continue reading →