Dear Readers,

I’m delighted to share the news with you that Interbrand’s Brandchannel.com has just published the white paper on airline branding, “Six steps to building a swashbuckling brand,” authored by me. Brandchannel.com is the leading online exchange about all things branding. Hence it is an honor for the it to be selected as the featured white paper for last week. You can read it online or download the paper here. I’d love to have your comments and feedback.

Thanks for all your support.

Regards,
Shashank

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