Dear Readers,

I’m delighted to share the news with you that Interbrand’s Brandchannel.com has just published the white paper on airline branding, “Six steps to building a swashbuckling brand,” authored by me. Brandchannel.com is the leading online exchange about all things branding. Hence it is an honor for the it to be selected as the featured white paper for last week. You can read it online or download the paper here. I’d love to have your comments and feedback.

Thanks for all your support.

Regards,
Shashank

• SimpliFlying is “aviation website of the week” (and more accolades)
• Asian Brand in Chaos: Japan Airlines files for bankruptcy, what’s in store for Delta and Skyteam? As shared Live on CNBC
• Southwest Airlines’ President Colleen Barrett confirms in interview that happy employees make a great brand
• SimpliFlying in the Media: FOX 7, Today, Air Transport News
• Keynote on airline branding at Aviation Outlook Middle East

There are a lot of blogs about branding, and even more about airlines, but hardly any dedicated to how airlines brand themselves. Welcome to Simpliflying, a unique blog about airline branding.

We will explore issues that affect airlines all across the world, from full service and premium airlines, to budget carriers, all with the airline brand in mind. It doesn’t matter if you’re in the airline industry or not, or whether you’re a novice or an expert when it comes to aviation. The purpose is to have a great discussion on how airlines manage their brands, what they’re doing right, and what they can do better, for us, consumers.

So, come join us in this journey, and provide your valuable feedback and comments.

• Randy Petersen of Flyertalk on airline branding – Part 1 of 2
• Facebook group on airline branding
• LCC 2.0: How low cost airlines can use social media to engage their customers
• Airlines need to build strong digital brands to survive the recession in 2009
• Will a bloated Star Alliance result in a branding nightmare?