"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013
As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and …. continue reading →
The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →
SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability …. continue reading →
British Airways turns messages into music with the sound of #HomeAdvantage
A few months ago, we published a Top 10 case-pack on “wow” initiatives, advocating the need for airline brands to surprise and generate positive emotions in customers. Back then, we featured mostly holiday season initiatives. However, if we were to re-do it today, there is one campaign that would certainly be included. As our readers will …. continue reading →
Why Kulula is the World's Funniest Airline – Interview with Marketing Head, Heidi Brauer
Marketing that gets you smiling! When South Africa’s President Jacob Zuma tied the knot for the sixth time a few weeks ago, the quick-thinking Kulula Airlines said it would give a flight on the house to the fourth wife in big families — the country’s new number of official first ladies. When I first saw the …. continue reading →
An analysis of how KLM is winning the social media battle among European Airlines
Editor’s Note: This is a guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how …. continue reading →
"Crowdbranding": The Top 10 Crowdsourcing initiatives by Airlines
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but …. continue reading →
Mobile 2.0 – The Top 10 Mobile Apps by Airlines
Yes, you read that correctly. I did not write Web 2.0. Of course, that’s not because it’s not relevant – it’s terribly relevant – but because this newer term encompasses Web 2.0 and then some. So what exactly do I mean by Mobile 2.0 and why is it important? Cutting to the chase, here are …. continue reading →
Top 10 Travel Distribution Initiatives by Airlines: Reinventing the booking cycle to drive revenue (from #eftamerica)
If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. …. continue reading →
Loyalty 2.0 | The Top 10 Social Loyalty Initiatives by Airlines
After all the clamour regarding social media and how it’s the next big thing, we’re finally beginning to see some sense emanating from all the noise. Until now, there was an overwhelming feeling that what brands (among them airlines) really wanted out of social media was vague: there was no real consensus on what social …. continue reading →