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by Shashank Nigam | November 18th, 2009
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My worst nightmare as a speaker comes true
In my second last speaking engagement of the year, I came face to face with a speaker’s worst nightmare. No, it wasn’t the Mumbai traffic or a lack of audience. But the fact that my peers – fellow speakers at the World Brand Congress – were so good with their acts that they used up all of my examples.

Yes, you got that right. Each and every single airline branding case study I wanted to highlight in my keynote were taken up by impeccable speakers like Dr David Rogers of Columbia University, and Judy Turner. It totally didn’t help my case that I was speaking on the second day of the star-studded conference held at the Taj Lands End earlier this month.

On the day of the presentation, I woke up at 5am, and started to totally re-do my presentation. Inspired by the overwhelming presence of Bollywood stars in the area that I was staying in, I decided to create a Bollywood-themed presentation on branding – secretly hoping that no speaker before me does that!

Just when I thought things were going well, the hotel’s internet goes down – for the day! Thankfully, I had …

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