"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
Mobile 2.0 – The Top 10 Mobile Apps by Airlines
Yes, you read that correctly. I did not write Web 2.0. Of course, that’s not because it’s not relevant – it’s terribly relevant – but because this newer term encompasses Web 2.0 and then some. So what exactly do I mean by Mobile 2.0 and why is it important? Cutting to the chase, here are …. continue reading →
Top 10 Route Launches: How Airlines and Airports engage customers in new destinations through social media
One of the bigger marketing challenges airlines face is to fill up the seats as quickly as possible, when launching a new destination. Typically, it takes over six months to reach a level where a flight is profitable. And this is after receiving marketing help from tourism agencies and also from airports – press releases …. continue reading →
Cathay Pacific's "Blending Borders" Campaign: Engaging Customers from Hong Kong to Chicago
Cathay Pacific has proven to be one of the better full-service airlines over the past few years at engaging customers through social media. While most airlines scoff at the notion of giving anything away for—gasp!!—free (!!!), Cathay hasn’t been afraid to do this. And of course given the collective time and effort made by contest …. continue reading →
Vote for the SimpliFlying Hero for July 2011 – Virgin America vs Lufthansa USA vs Cathay Pacific
SimpliFlying Heroes is now just over one year old, in which time we have honored the nine of the world’s best individuals engaging airline customers. And on completing this first anniversary, we asked for some feedback from the industry folks and while they said they were very inspired by the stories shared, the asked if …. continue reading →
[Infographic] Airlines on Twitter – April 2011 data reveals the need to focus on Customer Service
Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the April 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts: 99.8% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service …. continue reading →
Eezeer and SimpliFlying launch airline monthly twitter report – Delta leads Twitter use, and customer service is in!
The Backstory These are very exciting times in the airline industry. Last month, I shared a number of vital statistics about airlines’ twitter usage at a keynote in San Francisco [view presentation]. While those gave a good overview of how the industry is using the platform, one key aspect was lacking – the social media …. continue reading →
Cathay Pacific wants you to create a dessert on Facebook, and serve it in-flight to you!
How would you like to be served a dessert on a flight, which you created yourself? Well, now you can actually do that thanks to Cathay Pacific. The airline is encouraging its Facebook fans to submit photos and recipes of Asian desserts they’ve created, to win Business Class tickets (read review here) to Hong Kong …. continue reading →
Reality Check: Three reasons why legacy airline brands are dead (and who to look out for)
At the Aviation Outlook Summit in Sydney early this month, where I delivered a keynote on airlines + social media branding, the first day was mostly doom and gloom whereas the second day was much more up-beat. Not surprisingly, executives from legacy carriers like Qantas, Air New Zealand and the European Commission spoke on the …. continue reading →
Three ways the Cathay Pacific brand can come alive by infusing social media into the People site
Continuing this week’s Cathay Pacific Special on SimpliFlying, I’d like to share some of my own ideas on how the forward-thinking legacy airline based out of Hong Kong can add wings to their People micro-site through social media. As mentioned in my review of the website earlier this week, the site not only features informal …. continue reading →