"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 …. continue reading →
Airlines on Twitter Monthly Report for August 2011: Cebu Pacific joins the big league and scores high!
SimpliFlying is back with the Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the …. continue reading →
Viral videos on Youtube as airline marketing strategy – lessons from Air New Zealand
At a conference in Acapulco, Mexico this week, after my speech, a journalist asked me – how can airlines create viral videos? And my answer to that was… you can’t “create a viral video”. You can create a video and hope that it goes viral, meaning it gets watched by a lot of people and …. continue reading →
Branding 2.0: Top 10 Facebook Contests by Airlines
Airlines these days seem to be tripping over their feet to generate interest and subsequently greater audience numbers on their Facebook fanpages and Twitter accounts. What is interesting in this trend is not the explosion of social technologies but the paths to social explosion that airlines are taking. Some airlines have booking engines on Facebook, …. continue reading →
KLM Surprises and Spanair delights! Can surprises be used as a sustainable brand strategy for airlines?
Spanair delights holiday travelers Just around when thousands were stranded at London’s Heathrow Airport and missing Christmas gatherings, Spanair had delightful surprise in store for their customers. On Dec 24, Spanair’s flight from Barcelon to Las Palmas arrived close to midnight. And when the passengers reached the baggage belt upon landing, they were surprised to …. continue reading →
Cebu Pacific creates a safety demonstration to rival the rapping flight attendant at Southwest!
Lots of you must be familiar with the rapping flight attendant at Southwest Airlines – who gave a brand new twist to the decades old safety demonstration. Then we had the safety video at Air New Zealand where flight attendants wore nothing but body-paint. Now, from the Philippines come the Cebu Pacific flight attendants dancing …. continue reading →