If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she [...]
You can order one copy for $25. Though, our real hope is you’ll order a bunch of them and distribute/sell/give away copies to your friends and colleagues. So if you order five, we’ll send you ten. And if you order 40, we’ll send you a hundred. That’s as low as $10 a book, just so you can share the knowledge!