"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
How COPA Airlines drove 50X return on investment from a Facebook app
Update: The campaign has been featured on Facebook Studio and also shortlisted for the Shorty Awards! Airlines these days are chasing the elusive return on social media. And while the number of “likes” or “followers” and video views are all the rage, it’s ultimately the return on investment (ROI) that matters the most. About a year …. continue reading →
Passenger Experience, Satisfaction & Concessions @ PTExpo11
We attended the Passenger Terminal Expo and Conference in Copenhagen March 29-31, where 3500+ industry attendees gathered to listen and debate topics across the full range of airport issues. We focused especially on presentations that dealt with and impacted the Passenger’s Travel Experience. Our expectation was that we’d learn how the airports were implementing strategies …. continue reading →
What makes COPA Airlines one of the most profitable airline brands in the world? Interviews with two senior execs
This year, I’ve been fortunate to interact with key executives from COPA Airlines – one of the most consistently profitable airlines in the world. And in all the conversations, I sensed a distinct focus on the customer, which makes this airline so successful. COPA’s keys to success Here, I’ve included two interviews that shed light …. continue reading →