Currently browsing Corporate communication

by Shashank Nigam | March 9th, 2010
18 Comments

 

Over on Twitter, I was alerted to a letter published in Business Traveller Magazine where a customer had sent in a legitimate complaint letter to United Airlines, sharing his experience of poor service in Business Class and suggested that more investments be made into customer service training.

It was great that United Airlines actually responded to the letter in the magazine itself. And that’s where the positives ended. Of the five key points raised by the customer, only one was directly addressed. In fact, the response went on to totally digress from the topic and talked more about the airline’s new premium cabins, and not customer service. That got me thinking, it’s probably not just the cabin crew at United who needs lessons in customer service, but even folks from Corp. Comms.

This is very ironic, because just a couple of weeks ago, at the Loyalty 2010 event, while having lunch with Robert Sahadevan, United’s VP of Loyalty, I was very impressed by the focus they have on their frequent fliers and premium passengers. Hence, this response was disappointing, to say the least.

I thought I’d do my bit here for United (and help other airlines too, …

Related Posts Plugin for WordPress, Blogger...
 

 

More Articles By Category

Revenue

Loyalty

Engagement

Customer Service

PR

Crisis Mgmt

Top 10

Heroes

Interviews

 

Engage Us to Speak

 

SEARCH OUR ARCHIVES

 

SimpliFlying on Twitter

 
 

Popular Posts

 

Archives

 
SimpliFlying Wins the 2011 Gold Magellan Awards for Best Travel Blog