by Shashank Nigam | May 12th, 2008
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Airlines faced with a difficult economic environment and near-homogeneous products in-the-air are desperately looking for new ways to woo the customer. And what better way to do this than to show that it has a heart too. Thai AirAsia did just that recently.
AirAsia is offering assistance to facilitate the transportation of aid to cyclone-ravaged Myanmar, including sponsoring flights for aid workers and freeing up cargo space for aid materials, a Bangkok Post article mentions. Even Bangkok Airways has stepped up and offered relief flights from Thailand to Myanmar, former being the primary entry point to the military-governed nation.
AirAsia has demonstrated true personality here by showing that it cares too. This act alone gives a human face to the airline and will be remembered by customers for a long time to come. It is actions like these that makes a company, not just an airline, stand out. It reflects agility on the airline’s part as well. Especially so, if regional giants like Singapore Airlines and Thai Airways are keeping mum.
This is not the first time an airline in the region is playing a pro-active role in relief efforts. In …
