"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
Why Airlines (and Airports) must shift to Social Customer Service
SimpliFlying has been talking about the inevitable evolution, if not revolution, in airline/airport customer service following the increase in social media usage by travelers. Today, we’re glad to say that the revolution is finally here. Customer service 2.0 is now a stark reality, and should soon be a pressing need for airlines and airports the world …. continue reading →
Top 10 Facebook Timeline Implementations by Airlines and Airports
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now …. continue reading →
A Tweet by Tweet Analysis of US Airlines
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are …. continue reading →
Will Delta and Northwest merger bring back the glory of Pan-Am?
On 11th August, the pilots of Delta and Northwest agreed to the proposed merger between the two airlines, smoothing out the way for a new world’s largest airline to emerge. What does this mean for American and international commercial aviation world? A peek into history may give us some insights. The glory of Pan-Am The …. continue reading →
Five ways to get brand value out of Airline Mergers
I wonder what it would be like to take a flight on the new Northwelta from Boston to Singapore via Detroit and Tokyo on a Boeing 747, once the US$17 billion merger between Northwest and Delta comes through. Will I get the Northwest experience or a predominantly Delta one, a mish-mash or none? There’s been …. continue reading →