"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
A Statistical Analysis of how major Airlines in the Middle East perform on Social Media
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
Becoming a World Class airline brand – what Emirates can learn from Singapore Airlines (and how I missed my first flight)
I recently read a quote by famous poet, Dr Maya Angelou, “I’ve learned that you can tell a lot about a person by the way he/she handles these three things: a rainy day, lost luggage, and tangled Christmas tree lights.” The essence of this quote is a person’s true colors show when things go wrong. …. continue reading →
#SFAwards12 Best Airline in Social Media – Finalist Presentations
In the race to emerge top at the 3rd Annual SimpliFlying Awards, we’ve heard from global airlines who have scored well at driving customer service and revenue from social media but which will be the Best Airline in Social Media? While public voting accounts for 50% of the total score, our finalists for this …. continue reading →
For leading Emirates to a position of eminence on social media, John Saydam is the SimpliFlying Hero for July 2012
Note: Emirates, a relatively new player on social media, has seen its online engagement efforts rapidly grow in repute and popularity. Its new-found eminence on social media is underscored by the fact that John Saydam of Emirates won the title of July’s SimpliFlying Hero by an astounding margin. He received almost 65% of the total votes …. continue reading →
Vote for the SimpliFlying Hero of July 2012: GOL vs Qatar vs Emirates
Good campaigns don’t go unnoticed, and earnest efforts don’t go unrewarded. Last month, José Calderoni and Sai Sánchez Correa were awarded the SimpliFlying Heroes award for propelling Volaris to the position of the “World’s Most Socially Devoted Airline”. This month’s nominees too have connected with their fans in meaningful, engaging ways. We’d like to applaud …. continue reading →
Top 10 Facebook Timeline Implementations by Airlines and Airports
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now …. continue reading →
The Seat of the Future: Top five airlines with the best seats in the air
Are you sitting comfortably? For many of us on flights these days, be they long haul or short, the answer is no. This can be due to anything from someone incessantly kicking the back of your chair to a loud snorer or an unhappy child. However, it seems that aircraft furniture of the future is …. continue reading →
How brands like Singapore Airlines and Emirates win your heart? It's in the eyes…
I recently traveled First Class on Singapore Airlines from Singapore to Los Angeles. And then traveled Business Class on Emirates, from Singapore to Dubai.The former has been a dream for some time, and I was keen to learn what the real difference was. Alas, it was quite simple. In both the flights, I felt a …. continue reading →
Airlines go on a crowdsourcing binge – co-creating their brands with travelers
On SimpliFlying, we’ve spoken about AirTran’s EveryFlight.com, and more recently about Cathay Pacific’s Art of the Dessert contest, among others. What we see is a trend that shows airlines adopting the technique of brand co-creation, often using social media. Which simply involves the community’s inputs in coming up with new initiatives and rejuvinating current ones. …. continue reading →
The future of Middle East Super-Airlines: Emirates and Etihad to merge, and Qatar to join an alliance
There has been a lot of educated commentary about Emirates’ latest A380 order taking the fleet size for that specific aircraft to a total of 90. Though that’s impressive, it’s worth thinking about how dramatically it would change Emirates’ competitors’ business plans. While we can expect the likes of Air Canada and Lufthansa to seek …. continue reading →