"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
What will you do if you have a whole plane to yourself? A challenge for Turkish agencies – create a world record!
Imagine if you had not just a plane seat, but the whole plane to yourself. What would you do with it? Creative, marketing and digital agencies Turkey, it is time to put your creative caps on! Estonian air is offering a chance of a lifetime by giving you an opportunity to think out of the box …. continue reading →
[eBook] How Airlines Can Drive Loyalty on Social Media | FREE download
So much has been written about the potential and need for driving loyalty through social media on this blog (see Additional Resources below) that a preamble to this eBook is almost unnecessary. However, given that we’ve written so much, now, given the increasing need for airlines to understand how this can actually be done, we’ve …. continue reading →
For leading the creation of the World's First Social Loyalty Program for an Airline, Tero Taskila is the SimpliFlying Hero of March 2012
By now, Estonian Air is quite a superstar on social media having done a number of innovative campaigns on Facebook followed up by the World’s First Social Loyalty Program. And when we chose them as one of the three big guns to vote for in the March round of SimpliFlying Heroes, Estonian Air trumped KLM and SAS …. continue reading →
Vote for the SimpliFlying Hero of March 2012: KLM vs Estonian Air vs SAS
Update: Voting is now closed. Tero Taskila of Estonian Air won by a landslide. Look out for a full feature on his leadership at Estonian Air very soon! ———– Two months into the year and we’ve already had a venerable roster of social-media stars from airlines fight it out for our monthly Heroes award. Last …. continue reading →
Size doesn't matter. Interview with Estonian Air CEO Tero Taskila reveals a grand vision for the future
Since taking over the helm seven months ago, Estonian Air CEO Tero Taskila has been the driving force behind the airline’s makeover. But as he shares in our inaugural marketing strategy podcast, the changes that we’ve seen so far are just the beginning. Being placed in charge of a company that has been losing money …. continue reading →
SimpliFlying launches fortnightly Marketing Strategy podcasts for airline and airport marketers
We promised we’d make the New Year exciting for you. And here we are – delivering on the promise we made! After creating quite a buzz with our revamped SimpliFlying Heroes initiative that saw almost 3000 votes pour in over just a week, we’re back with something even more exciting. So sit back, relax and …. continue reading →
"Crowdbranding": The Top 10 Crowdsourcing initiatives by Airlines
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but …. continue reading →
The Best Airlines Driving Revenue Through Social Media – Introducing the Top 5 nominees for the 2nd SimpliFlying Awards for Social Media Excellence
The buzz is palpable! After a heady round of nominations (69 nominees in 10 days) we’re down to the fun bit – the real voting to shortlist the Top 3 who’ll be invited to Amsterdam on October 10th for the 2nd Annual SimpliFlying Awards for Excellence in Social Media. Amazingly, we received more than 5000 …. continue reading →
Estonian Air drives revenue from Facebook through a reverse auction, by simply posting on the wall
Over the last year, Grabaseat from Air New Zealand (we’re BIG fans) has been creating waves for its reverse auctions. Now, it’s an advanced system that’s well integrated into the airline’s main website. At the same time, it’s getting complex and not something other airlines can replicate easily. But it wasn’t long before another airline …. continue reading →
Estonian Air crowdsourcing ideas to engage travelers as Tero Taskila takes over as new CEO
There are a few airline CEOs who never fail to inspire me – Azran Osman-Rani of AirAsia X (the ability to question all assumptions), Andres Fabre of Aviacsa (the grit to emerge from the worst crises) and Tero Taskila – who did a great job with airBaltic, and has just taken over as the CEO …. continue reading →