"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Interview] Finnair to take Social to the Next Level with their in-flight Experience
![[Interview] Finnair to take Social to the Next Level with their in-flight Experience](http://simpliflying.com/wp-content/uploads/2013/02/Screen-Shot-2013-02-26-at-2.40.22-PM-e1361864482135-849x301.png?8222af)
Finnair had a hugely successful Quality Hunters program that ran for two seasons. What’s the next big thing? Finnair, despite being a relatively small national airline as compared to the likes of its Oneworld partners Qantas and Malaysia Airlines, is big online, especially among travelers. Its award-winning marketing initiative, Quality Hunters, was hugely successful, And …. continue reading →
[Interview] How Finnair and Helsinki Airport brought social media to life through Quality Hunters
Let’s face it. Those of us who travel frequently have seen our own share of bad, good and great ideas when passing through airports and flying on various airlines. More often than not, we share those ideas and insights with our friends and families, both online and offline. So, what happens when an organization takes …. continue reading →
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →
Vote for the SimpliFlying Hero of February 2011 – Finnair vs Delta Air Lines vs Malaysia Airlines
Update: Voting is now closed. Mohd Hisham Saleh of Malaysia Airlines is the resounding winner with 44% of the total votes received! Look out for a profile of his work with MAS very soon! Meanwhile, heartiest congratulations to him: Well done! —- It’s been a truly exciting start to the year! Our revamped SimpliFlying Heroes …. continue reading →
Surprise Dance on Finnair Flight to celebrate India's Republic Day – it's better than a flashmob!
Finnair has been in the news over the last few months. First, they rebranded to a new, clean livery. Then they launched the Singapore route by having an Angry Birds competition on-board, which went crazy-viral. And now, the airline that prides itself in providing the shortest flying times between India and North America has gone …. continue reading →
"Crowdbranding": The Top 10 Crowdsourcing initiatives by Airlines
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but …. continue reading →
Angry Birds to fly Finnair from Helsinki to Singapore – innovative route launch marketing!
Imagine flight attendants using a sling-shot to get your snacks to you. And a plane-full of Angry Birds pros who are not just passionate about the game, but really good at it too – so good that they will play it for 15 hours, non-stop! That’s exactly what you are going to get on Finnair’s …. continue reading →