Lots of you must be familiar with the rapping flight attendant at Southwest Airlines – who gave a brand new twist to the decades old safety demonstration. Then we had the safety video at Air New Zealand where flight attendants wore nothing but body-paint.
Now, from the Philippines come the Cebu Pacific flight attendants dancing on Lady Gaga’s music during the safety demo. This video has received over 5million views just over the weekend, and certainly gets the passengers in the groove for the flight.
For the unaware, Cebu Pacific has a history of being quirky – like the crew performing magic tricks if the plane sits on the tarmac for too long. So yes, the dance video has gone viral, and I think it’s also well deserved – as it epitomizes the swanky brand. Great job, Cebu Pacific!
Enjoy the video! (click here if you can’t see it below)
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My friend Sergio Mello, of the Satisfly fame, shared with me a very fascinating story of a legacy carrier not acting in a legacy way. And I couldn’t help but write about it here.
Flying is fun this summer!
Asiana Airlines, out of South Korea, is going to offer a very different in-flight experience to its passengers this summer. The in-flight crew on 52 flights will be dressed up as pirates and serve passengers colorful exotic drinks.
There will be eight different teams, providing in-flight entertainment with a difference. These teams will perform magic tricks, tell the future using Tarrot cards, draw passengers’ caricatures and even conduct an on-board fashion show with traditional costumes from popular holiday destinations.
But my favorite is that interested passengers can even “exeprience the life of a flight attendant”. I’m sure that’s going to be popular. Children will get a special treatment too. They’ll enjoy everything from face paint to origami sessions!
The in-flight experience differentiator
When I designed the 6X airline branding model, the basic tenet behind “Brand eXperience” was the fact that airlines, unlike most other brands, have a unique advantage of holding their target audience captive …
Image via Wikipedia
This is a touching letter, from a flight attendant’s perspective, which was first published on Airliners.net. We felt compelled to share it.
To the Flying Public: We’re sorry
We’re sorry we have no pillows.
We’re sorry we’re out of blankets.
We’re sorry the airplane is too cold.
We’re sorry the airplane is too hot.
We’re sorry the overhead bins are full.
We’re sorry we have no closet space for your oversized bag.
We’re sorry that’s not the seat you wanted.
We’re sorry there’s a restless toddler/overweight/offensive smelling passenger seated next to you.
We’re sorry the plane is full and there are no other seats available.
We’re sorry you didn’t get your upgrade.
We’re sorry that guy makes you uncomfortable because he looks like a terroristĀ.
We’re sorry there’s a thunderstorm and we can’t take off.
We’re sorry we don’t know when it will stop.
We’re sorry you’re crammed into a space so small that if you were an animal PETA would protest.
We’re sorry our plane has no music or video entertainment for your 3-hour flight.
We’re sorry we ran out of your favorite soda.
We’re sorry there are no more …
