Dear fellow aviation and branding enthusiasts,
As many of you might be aware, I’ve been at Ft. Lauderdale in Florida today for a keynote presentation at the FTMA/Freddies Conference on the topic I love the most – airline branding and social media. I’ve just done the presentation and received a phenomenal response to it. And I’m sharing it with you here (with the videos included). I’d love to have your inputs too.
P.S: I’ll be Live Tweeting from the Freddie Awards about this year’s winners and you can follow me on Twitter here.
Airlines 2.0 – How airlines can use Web 2.0 for branding
View more presentations from Shashank Nigam.

Alaska Air and Southwest bagged the most prizes at this year’s Freddies. Ideally, all airlines should be like Alaska Air: substantial award choices, good bonus promotions, an easy-to-use Web site and some of the best customer care representatives in the industry. But not all can be right up there.

We went through the full list of award winners and picked the creamiest from the cream of the crop. So here are some of the Top 10 most innovative features from the top loyalty programs in the world.

Amazing discount bookings. Jet Airways’ Jet Privilege program, where in celebration of new routes between India and the U.S. and Canada, members could redeem economy award tickets at a 50 percent discount if they were Platinum or Gold members and at a 25 percent discount if they were Silver or other.
Family Plan. Korean Air’s Skypass Family Plan allowed you …