"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?f1537c)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
Top 10 Crisis Management Case Studies: How Social Media Can Help Airlines Deal With Their Worst Nightmares
Crises in the Air Transport industry come in many shapes and forms but they usually have three things in common: 1) no prior notice or warning signs, 2) the need to inform large numbers of people in a very short time and 3) a large number of (increasingly digital) angry/distressed people. However, regardless of whether …. continue reading →
Customer Service 2.0: Top 10 Airlines and Airports performing Customer Service through Social Media
If twenty years ago one had asked an airline marketing executive about the dangers that a bad experience, passed on through word of mouth, could represent for the company’s image and brand he/she would have probably laughed. And with some degree of reason too! After all, those were the good old days when, if one …. continue reading →