In this fourth episode of our SimpliFlying Podcasts we take a closer look at the world of loyalty, starting with an in-depth discussion about the current state of the loyalty industry and then moving on to an interesting interview with Gabi Kool, CEO of Baltic Miles.

As usual the first, insights part of the podcast is free and it also contains a snippet of the interview with Gabi while the full interview with the industry expert – in this instance, Gabi Kool – comes at a price of only USD 19.

You can listen to the free version below in which Shashank Nigam, the CEO of SimpliFlying and Marco Serusi, our Community Engagement Executive, discuss and dissect the state of the loyalty industry. Alternatively, subscribe to it on our iTunes channel:

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Airlines are coming up with innovative ways to engage the customer, like SIA’s first flight to London graphic design competition we mentioned in this post. The next step into virtual user interaction would be to tap on the cutting edge of virtual worlds, which is led by Second Life.

A number of leading corporates have found interesting ways to tap on the bustling virtual communities on Second life, including Cisco, Adidas, ABN Amro Bank , MTV and even Toyota. Insead Business School has held MBS classes there. The hit CBS show CSI: Crime Scene Investigations plans an episode later this month where a killer is pursued into Second Life. One of the few industries not yet represented on Second Life is the airline industry – and herein lies a great branding opportunity for first movers and fast followers into the realm.