Five ideas for Garuda Indonesia to drive demand from Europe, by rebuilding its brand (Plus: Interview with CEO Emirsyah Satar)
Garuda Indonesia on a roll At the Singapore Airshow, I had to opportunity to interview the CEO of Garuda Indonesia – Emirsyah Satar at the CNBC studios and it was quite a revelation (see video below). After churning a healthy $66 million profit in 2008 (after years of losses!), going through a major re-branding effort …. continue reading →
Former Garuda Indonesia CEO jailed – effects on the brand (+ what other airlines can learn)
Garuda Indonesia, the national airline of Indonesia, suffered a setback recently. Indra Setiawan, a former CEO of the airline was sentenced to 12 months in prison for his part in the mid-air killing of a human rights activist. From a branding perspective, this just rubs salts in the already-wounded brand image of Garuda – since …. continue reading →





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