"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Gatwick Airport CEO Stewart Wingate adds a face to the brand, answering questions Live on Twitter #askGatwick
The end of a faceless airport brand How often is it that you write to an airline or an airport, and get a reply with no signature, or one which says “this is a computer generated message, and no signature is required”? That has been the case with most airline and airport brands, because it’s …. continue reading →
London Gatwick Airport combines Literary Talent with Soundcloud to Engage Families and Reduce Boredom
Many airports have taken on the task of building infrastructure to cater to the traveler of the “distant” future: traveling children. Play “ports” and children’s play areas are becoming more and more common, often sponsored by local advertisers, to help kids (and help parents) run off a little energy before boarding a long flight or …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
Vote for the SimpliFlying Hero of May 2012: KCI vs Boston Logan vs London Gatwick
Update: Voting is now closed. Justin Meyer of KCI is the winner by a comfortable margin. Look out for a comprehensive profile of him soon! We’re rather excited to be nominating our first Airports candidates for this month’s SimpliFlying Heroes. While airlines took the clear lead in launching themselves into social media with vigour, in …. continue reading →
Is your Airport Customer Services Delivery Under Pressure?
This guest article is by Pauline Hoogervorst, Director, Customer Service Solutions, AirGate Solutions. Pauline’s focus during her career has been Customer Management, experienced from both Operational and Commercial sides of the aviation industry. This also gave her the opportunity to understand the gap between the “Marketing Promise” and the “Customer Experience”. Her motivation and drive …. continue reading →