"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Socializing the airline booking process – Germanwings follows Alaska Airlines' lead
It’s now a well known fact that social media is revolutionizing travel distribution, as we shared in our recent Top 10 Case Study pack. While Delta Air Lines was the first to introduce booking on Facebook almost two years ago, it was Malaysian Airline’s MHBuddy initiative which went a step further and allowed passengers to sit …. continue reading →
Ambush marketing comes to airlines: Germanwings takes over ITB Berlin using Facebook Places
Ambush marketing is not something we associate with airlines. It’s what we see generally during the soccer world cup, when advertisers try to associate themselves with the event, without even paying a fee. Google “ambush marketing” and you’ll find great examples. Now, it seems German airlines are on a roll these days when it comes …. continue reading →