Posted on December 10, 2009, 2:19 am, by Shashank Nigam
Dear SimpliFliers,
As many of you know (from my about page/LinkedIn/Twitter), I’m in Athens, Greece right now at the IATA Commercial Strategy Symposium 2009. It began with me leading a sold-out pre-conference hands-on workshop for airline executives on social media. Today and tomorrow I will be Chairing the e-Marketing and IT tracks.
And I also do a keynote, focusing on trigger points within the customer lifecycle on social media that can be leveraged for driving profits by an airline. And as always, I’d like to share my slides with all of you on the day of the keynote itself. They’re right below (If you can’t see them, click here)
In this presentation, I share examples of how travelers are openly sharing their travel information online, and how airlines can use this for their advantage – for driving revenue and loyalty. One very good example of this is Lufthansa’s MySkyStatus.com (read my thoughts), where you can update your real-time position while traveling, on Facebook and Twitter. I’d love to have your feedback on the presentation!…
Posted on November 20, 2009, 11:31 am, by Shashank Nigam
Dear SimpliFliers,
On December 7, 20009, SimpliFlying will turn ONE! And what a rocking year it has been. You are part of a community of 206,000 airline and branding enthusiasts, who have spent over 4,700 hours reading almost 250 articles here on airline brands from around the world. You’ve given us over 1,500 suggestions through comments and thousands of you are LinkedIn group members and Twitter followers. Again you have my sincerest thanks, and my assurance that SimpliFlying will remain the leading knowledge source on airline branding you have trusted for a year: FREE, cutting-edge, and thought provoking.
Join us in Athens, Greece: Free social media branding workshop
Moreover, with Thanksgiving just around the corner, I want to thank you for making SimpliFlying what it is today. I’ve received multiple requests from airline executives (and other readers) to keep them updated on where I’m speaking and and if there are opportunities to attend. The time has come.
I’d like you to invite you to join us in Athens, Greece, to the IATA Commercial Strategy Symposium (CSS) being held from Dec 8-10. We’ve partnered with IATA to extend a special offer to SimpliFlying readers – you will get free access to the …
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