Note: This article and slideshow, created by me, was first published on Mashable.com.
Hundreds of thousands of travelers scrambled to find alternative modes of transportation, last minute hotel bookings and even home-stays when the Icelandic volcano disrupted air travel around Europe over the last seven days. The official figure for airlines’ losses stands at $1.7 billion in just six days, with U.K.-based airlines British Airways and Virgin Atlantic likely to suffer the most.
Though it sounds like all doom and gloom, the silver lining of this crisis is that a lot of travelers looked to social media for help, and airlines and other authorities actually rose to the challenge. Here are some examples of winning information and customer service strategies that were implemented via social media.
Deep dive into social media for airlines
As I highlighted in-depth in my previous article, EuroControl was very impressive as they rushed to update passengers about the latest information about flights through a variety of online and offline mediums.
In just seven days, there were over 55,000 mentions of #ashtag, and the usage was so …