"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
For successfully leading SpiceJet's launch of the Bombardier Q400 via social media, Pooja Dua is the SimpliFlying Hero for January 2012
Note: Earlier this month, we announced a revamp of the SimpliFlying Heroes initiative, giving our readers a greater say in whom we choose by adopting a transparent voting system. In a keenly contested round that saw about 3000 votes pour in over the course of a week, Pooja Dua of SpiceJet emerged the winner, having received almost …. continue reading →
Indigo Airlines goes international chic with latest brand campaign – the model of a modern global airline
From a startup to an award-winning Indian airline flying international It’s not often you see the CEO of a low cost airline in a tuxedo. But that’s exactly what Aditya Ghosh was dressed in, when I last met him at the CAPA Aviation Awards for Excellence in Singapore last month – where Indigo Airlines won the …. continue reading →
Little things that make an airline brand stand out. Good job, Indigo!
When it comes to airline branding, it’s the little things that happen at the various touch points that make the brand stand out, ultimately driving customer loyalty. I flew from Mumbai to Delhi yesterday on Indigo Airlines, a leading domestic budget carrier in India, known for its tongue-in-cheek branding. I have a habit of being …. continue reading →
To get to the wallet, go through the heart – Lessons in brand execution from SpiceJet
Two small steps to the heart, one big leap to the wallet A little girl’s hand was held by an elegant SpiceJet stewardess dressed in striking maroon. As the two ladies headed towards the galley, I saw tears rolling down the little one’s cheeks. Her ears were probably hurting as we started descending into Jaipur, …. continue reading →
Building the "spiciest" airline brand in India: Interview with SpiceJet COO
In the past year, I’ve featured interviews with a number airline executives and branding experts. Here’s one with a person I feel has a very good grasp of the airline industry and is not afraid to speak his mind. In his crisp answers, Sam Sridharan, Chief Operating Officer of SpiceJet, one of India’s foremost low …. continue reading →
Building a strong Indigo Airlines brand, and outlook for 2009
In this second part of the interview with Sanjay Kumar, the Chief Commercial Officer of Indigo Airlines, we talk about my favorite topic – airline branding. Sanjay believes that branding is all about how customers experience Indigo as a brand, not just how they perceive as a brand. And there is a conscious effort at …. continue reading →
What makes Indigo Airlines one of the best budget carriers in India?
I flew on Indigo Airlines for the first time about three weeks ago. This was a flight from Bangalore to Jaipur, via Ahmedabad, in India. All airline staff seemed to have a spring in their step that morning, from the point of check-in, where I was greeted by a lady smiling ear-to-ear. But the best …. continue reading →
Three reasons airlines in India will come out strongest from the recession
Image via Wikipedia … Jet Airways recently hinted that the worst is over for them and they expect to break even again in the middle of this year. And this is mostly because of the drop in fuel prices (obviously!) as well as the prudence shown by the management in cutting unprofitable routes, including that …. continue reading →
The funny side of competition of airline brands in India
Re-posting here one of my favorite posts, originally published in early-2008, at the peak of the competition in Indian skies. Enjoy! ____________________ Sometimes, competition can lead to funny outcomes. Here’s what happened at a major crossing in Mumbai, India, when Jet Airways announced their makeover. If you enjoyed this article, click here to get free …. continue reading →
Three lessons from Jet Airways on how not to treat employees
Last week, Jet Airways in India fired almost 1000 employees (and then re-instated them after a huge furor). In bad times, it’s natural for companies to cut costs, and reducing headcount is one of the ways to do that. But it was the method of communication that infuriated employees and resulted in widespread public protests. …. continue reading →