"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Indigo Airlines goes international chic with latest brand campaign – the model of a modern global airline
From a startup to an award-winning Indian airline flying international It’s not often you see the CEO of a low cost airline in a tuxedo. But that’s exactly what Aditya Ghosh was dressed in, when I last met him at the CAPA Aviation Awards for Excellence in Singapore last month – where Indigo Airlines won the …. continue reading →
Little things that make an airline brand stand out. Good job, Indigo!
When it comes to airline branding, it’s the little things that happen at the various touch points that make the brand stand out, ultimately driving customer loyalty. I flew from Mumbai to Delhi yesterday on Indigo Airlines, a leading domestic budget carrier in India, known for its tongue-in-cheek branding. I have a habit of being …. continue reading →
How AirAsia is rocking it in India, and how airlines in India can leverage their entry
AirAsia’s India market entry has recently created waves and lots of discussion about what this means for the future of the industry in India, specifically local airlines. I was interviewed by a leading business newspaper in India on this, and here are excerpts from that interview. How do you think Air Asia permeates a market …. continue reading →
Building a strong Indigo Airlines brand, and outlook for 2009
In this second part of the interview with Sanjay Kumar, the Chief Commercial Officer of Indigo Airlines, we talk about my favorite topic – airline branding. Sanjay believes that branding is all about how customers experience Indigo as a brand, not just how they perceive as a brand. And there is a conscious effort at …. continue reading →
Aviation expert from CAPA predicts more consolidation for airlines in India
Closing off the Indian Aviation Special Month here at SimpliFlying, this week, I’d like to share with you an exclusive interview with Binit Somaia, Director India & Middle East, at Centre for Asia Pacific Aviation (CAPA), based in Sydney, Australia. CAPA is a leader in consulting and advisory to airports, airlines, investors and governments on …. continue reading →
What makes Indigo Airlines one of the best budget carriers in India?
I flew on Indigo Airlines for the first time about three weeks ago. This was a flight from Bangalore to Jaipur, via Ahmedabad, in India. All airline staff seemed to have a spring in their step that morning, from the point of check-in, where I was greeted by a lady smiling ear-to-ear. But the best …. continue reading →
Three reasons airlines in India will come out strongest from the recession
Image via Wikipedia … Jet Airways recently hinted that the worst is over for them and they expect to break even again in the middle of this year. And this is mostly because of the drop in fuel prices (obviously!) as well as the prudence shown by the management in cutting unprofitable routes, including that …. continue reading →