"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Infographic] The first-ever insights into how airlines are using Google Plus
The new kid on the social block In the world of social media Google Plus is currently the youngest and least understood (albeit, fast rising in popularity) kid on the block. Over its relatively short life it has earned its fair share of both lovers and haters, generating an interesting debate on what it will …. continue reading →
[Infographic] How travel marketers calculate ROI on social media and why the future is mobile
Over the last year, SimpliFlying went pretty big with infographics. Big both in terms of the issues we tackled and the buzz we generated. We scored especially huge hits with our social future of loyalty and resources dedicated to social media infographics, apart from the regular Monthly Airlines on Twitter Report published in partnership with …. continue reading →
Airlines on Twitter Monthly Report for August 2011: Cebu Pacific joins the big league and scores high!
SimpliFlying is back with the Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the …. continue reading →
What do travelers buy most at airports? Chocolate! Infographic reveals top purchases at Changi Airport
In the recent past, there have been numerous studies done on how airlines drive ancillary revenues. But not much has been discussed about how airports generate non-aeronautical revenues – that is, money not paid by the airlines to the airport. Retail sales make up a large proportion of non-aeronautical revenues, and now some interesting numbers …. continue reading →
Airlines on Twitter Monthly Report for July 2011 reveals that more airlines have Twitter accounts than loyalty programs
It’s official. As of July 2011, there are 191 airlines on Twitter, while only 179 airlines have loyalty programs. The first loyalty program came into existence 30 years ago, in the form of AAdvantage by American Airlines, while the first airlines on Twitter joined just 5o months ago: jetBlue and Delta in May 2007. And …. continue reading →
Airlines on Twitter in May 2011: AirAsia and TAM Brazil hot on the heels of Delta Airlines
Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the May 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts: 99.9% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service …. continue reading →
[Infographic] Airlines on Twitter – April 2011 data reveals the need to focus on Customer Service
Continuing our coverage and analysis of the dynamic social media landscape for airlines, we’ve released the April 2011 Airlines on Twitter report with Eezeer. Data around airlines on Twitter this month reveals a few stark facts: 99.8% of all tweets are about service item issues – like flight delays, baggage inquiries and other customer service …. continue reading →
[INFOGRAPHIC] How Airlines Use Twitter – customer engagement done right, or gone wrong?
I came across a very insightful infographic yesterday, and couldn’t help but publish it here. It’s about airlines’ usage of Twitter. Before you dive into the infographic, a few questions to think about if you’re managing your airline’s Twitter presence: While an United Airlines sends out 3.3 tweets per day, they receive 164. The fact …. continue reading →