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	<title>SimpliFlying &#124;&#124; Aviation :: Branding :: Technology &#124;&#124; Airline marketing, airline brand management, social media, Web 2.0 &#187; Interbrand</title>
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	<description>World's largest airline branding resource</description>
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		<title>Interbrand&#8217;s Brandchannel.com publishes airline branding white paper</title>
		<link>http://simpliflying.com/2008/interbrands-brandchannelcom-publishes-airline-branding-white-paper/</link>
		<comments>http://simpliflying.com/2008/interbrands-brandchannelcom-publishes-airline-branding-white-paper/#comments</comments>
		<pubDate>Fri, 04 Jul 2008 22:28:10 +0000</pubDate>
		<dc:creator>Shashank Nigam</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Brandchannel.com]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Interbrand]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[White paper]]></category>

		<guid isPermaLink="false">http://simpliflying.com/?p=60</guid>
		<description><![CDATA[Dear Readers,
I&#8217;m delighted to share the news with you that Interbrand&#8217;s Brandchannel.com has just published the white paper on airline branding, &#8220;Six steps to building a swashbuckling brand,&#8221; authored by me. Brandchannel.com is the leading online exchange about all things branding. Hence it is an honor for the it to be selected as the featured [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 9px;"><a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fsimpliflying.com%2F2008%2Finterbrands-brandchannelcom-publishes-airline-branding-white-paper%2F"><img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fsimpliflying.com%2F2008%2Finterbrands-brandchannelcom-publishes-airline-branding-white-paper%2F" height="61" width="51" /></a></div><p>Dear Readers,</p>
<p>I&#8217;m delighted to share the news with you that Interbrand&#8217;s Brandchannel.com has just published the white paper on airline branding, &#8220;Six steps to building a swashbuckling brand,&#8221; authored by <a href="http://simpliflying.com/about/">me</a>. Brandchannel.com is the leading online exchange about all things branding. Hence it is an honor for the it to be selected as the featured white paper for last week. You can read it online or download the paper <a href="http://simpliflying.com/whitepaper/">here</a>. I&#8217;d love to have your comments and feedback.</p>
<p>Thanks for all your support.</p>
<p>Regards,<br />
Shashank</p>
<p style="text-align: center;"><a href="http://www.brandchannel.com/papers.asp" target="_blank"><img class="size-full wp-image-62" title="Brandchannel.com" src="http://simpliflying.com/wp-content/uploads/brandchannel.jpg" alt="InterBrand features airline branding white paper" height="375" width="500"></a></p>
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