"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media
![[Interview] How Japan Airlines revived its brand by launching 10 mobile apps and engaging heavily in social media](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-11-06-at-11.46.16-PM-849x350.png?f1537c)
As most airlines struggle to figure out their mobile and social engagement strategies, there’s one that is doing a stellar job at both! And an unlikely one at that. Japan Airlines, which declared bankruptcy 18 months ago seems like an unlikely candidate for an airline that engages travelers openly amid brand revival, throughout the traveler …. continue reading →
Asian Brand in Chaos: Japan Airlines files for bankruptcy, what's in store for Delta and Skyteam? As shared Live on CNBC
So, we all know that Japan Airlines has filed for bankruptcy, is de-listing from the Nikkei Stock Exchange, will be selling all 30 Boeing 747s, shedding 30% of their staff and has hired a new CEO who used to be a monk. But what is the impact of all this? And where does a potential …. continue reading →
Which airline has the best First Class product?
Airlines often showcase their First Class products to set themselves apart, and attract masses’ attention. After all, it provides great brand leverage, as many people aspire to get there one day and fly First. But First Class is either a dying flying style, or has gotten more exclusive than ever before, depending on how one …. continue reading →
Airlines with a heart: AirAsia and Japan Airlines
Airlines faced with a difficult economic environment and near-homogeneous products in-the-air are desperately looking for new ways to woo the customer. And what better way to do this than to show that it has a heart too. Thai AirAsia did just that recently. AirAsia is offering assistance to facilitate the transportation of aid to cyclone-ravaged …. continue reading →