"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
For leading JetBlue to social media stardom, Morgan Johnston is the SimpliFlying Hero of April 2012
JetBlue has established itself so firmly as a star in social media that it needs no introduction. Unsurprisingly, they were voted to the first position in the April round of SimpliFlying Heroes, receiving an overwhelming 82% of the votes. We reached out to Morgan Johnston, who heads JetBlue’s social efforts, and he most kindly obliged …. continue reading →
Top 10 Travel Distribution Initiatives by Airlines: Reinventing the booking cycle to drive revenue (from #eftamerica)
If you still need proof of whether social media matters or not, you only have to look at the turnout for this year’s votes for the 2nd SimpliFlying Awards for Social Media Excellence. By the time voting closed after 2 weeks of stiff competition, more than 30,000 votes had been submitted from over 4500 cities. …. continue reading →
Airlines on Twitter Monthly Report for August 2011: Cebu Pacific joins the big league and scores high!
SimpliFlying is back with the Monthly Twitter Report for airlines (in partnership with Eezeer) for August 2011 in continuation with our coverage and analysis of the dynamic social media landscape for airlines. After close to 6 months of reporting monthly on how airlines are using Twitter, we can safely say that apart from Facebook, Twitter is the …. continue reading →
Airlines and airports in social media should think about scalability of efforts, not just buzz!
Recently, the Eurpoean airline Jet2 shut down its Twitter account. Possibly because they couldn’t scale up their efforts. Well, at least Jet2 officially shut it down. Many other airlines and airports that caught the wave of excitement about social media last year and started Twitter and Facebook accounts didn’t have a strategy behind scaling their …. continue reading →
Learning from the best airlines on social media: SimpliFlying launches six airline case studies
SimpliFlying has earned its reputation over the years by offering thought provoking insights into the world of airline branding. And nothing has been as instrumental affecting airline brands as social media. As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefited any airline? If so, …. continue reading →
JetBlue says "sorry". And we love them even more, for being a human brand
I received an email from JetBlue with an interesting subject today – it said “We’re Sorry”. For some reason, I gravitated towards that email, ignoring all others that were unread in my inbox. Why was that? Because it seemed to be the most “human” email in my inbox flooded with cookie cutter clutter messages. And …. continue reading →
5 Ways Airlines Can Drive Revenue with Social Media (Mashable.com)
I’ve been a guest writer for Mashable.com for a few months now, and my latest article was about how airlines can drive revenue from social media. Those of you who’ve attended my keynote presentation (view slides) on the topic know that I classify this as the holy grail for airlines – something not many have …. continue reading →
JetBlue's all you can fly offer used for a good cause: a human billboard for students in Zambia
There was lots of buzz generated when JetBlue Airways launched their all-you-can-fly offer for just $599. It was like a buffet for flying buffs, and they could do it all September, to any of JetBlue’s destination. But one individual stands apart. As CNN mentioned, “for Greg Krause, the pass is a chance to raise money …. continue reading →
So you work for an airline? Here are Eleven steps to lead the social media branding initiative, and become a rockstar!
Three airlines, three rockstars Heard of Morgan Johnston? On Google, “Morgan Johnston Jetblue” produces over 37,000 results, as compared to “Dave Barger jetblue”, which returns 26,800 results. Dave Barger is the CEO of the airline, and Morgan Johnston leads JetBlue’s social media branding strategy. Morgan was into video production, before he joined JetBlue’s Corporate Communications …. continue reading →
Three ways airline brands can make money from Twitter
A couple of weeks ago, I asked had an interesting conversation with a senior airline executive in Asia. Here’s how it went: SN: What’s the emotional motivation (not $) for your customers to fly your airline? Airline exec: Erm…I’m not sure. SN: Hmm…is there someone front-line I can speak with who’d know, like the check-in …. continue reading →