"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Top 10 Valentine’s Day 2013 Initiatives by Airlines
Valentine’s Day is one of those days that can be a double-edged sword, depending on the personal situation of each person. For airlines, however, it represents a good opportunity to leverage the positive emotions generally associated with this day and to promote their brands and services. This year, airlines have been surprisingly productive in terms …. continue reading →
A Surprising Flight over a Digital Wasteland: Airlines on Google Plus in 2013
As a speaker at an ACI conference recently put it: “Google plus is like Blackpool. It’s one of those places that everyone knows about but nobody wants to go to” … or do they? Last year we did an in-depth analysis of the then brand-new social network to find out what airlines were doing and …. continue reading →
A Statistical Analysis of How Airlines in the US Are Providing Customer Support on Facebook
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are faring. Among …. continue reading →
[Infographic] How airlines around the world are using Instagram and what should you be doing
Editor’s note: This is a guest post by UK-based Dirk Singer from The Rabbit Agency, which is the creative force behind BMI’s rise on Instagram. —— A year ago, the mobile photo social network Instagram had less than ten million users. Yet it was growing faster than Facebook or Twitter were at comparable periods. As …. continue reading →
For leading JetBlue to social media stardom, Morgan Johnston is the SimpliFlying Hero of April 2012
JetBlue has established itself so firmly as a star in social media that it needs no introduction. Unsurprisingly, they were voted to the first position in the April round of SimpliFlying Heroes, receiving an overwhelming 82% of the votes. We reached out to Morgan Johnston, who heads JetBlue’s social efforts, and he most kindly obliged …. continue reading →
Top 10 Facebook Timeline Implementations by Airlines and Airports
A few weeks ago we published an article reviewing the new Facebook Timeline for brands and taking a look at how its new features could be used by airlines. When that article was published 27 of the 30 days of the facebook adjustment period had already passed, and few airlines had made the switch. Now …. continue reading →
Three ways airports can use social media for air service marketing and route development
Since recently returning from the American Association of Airport Executive’s (Great Lakes Region) National Air Service Conference, my mind is buzzing about innovative ways that social media can be used to enhance an airport’s air service development efforts. At the conference I moderated a panel that was focused on the importance of communicating to the …. continue reading →
A Tweet by Tweet Analysis of US Airlines
Editor’s Note: Here’s another guest post by Peter Claridge of Unmetric, an exclusive aviation partner of SimpliFlying. Unmetric is a social media benchmarking company that helps brands analyse how well they’re doing on social media by including in-depth insights into numerous metrics as well as information on what kind of content “works” and how competitors are …. continue reading →
Vote for the SimpliFlying Hero of April 2012: bmibaby vs JetBlue vs Virgin Atlantic
Update: Voting is now closed. Morgan Johnston, from JetBlue, won this month’s award receiving an overwhelming 83% of the votes! Congratulations Morgan and the JetBlue team! Watch out for a profile of Morgan and JetBlue’s efforts on social media very soon! ———————— We’re back with the nominations for April’s round of SimpliFlying Heroes. Over a …. continue reading →
The Best Airlines in Social Media: the Top 7 nominees for the SimpliFlying Awards for Social Media Excellence 2011
Would you believe it? Only a few days ago, while releasing the case-pack for the Best Airlines Driving Customer Service and Crisis Management we had reported that the total votes for the 2nd SimpliFlying Awards for Excellence in Social Media had crossed 12,000 in just about a week! We also mentioned how votes had been …. continue reading →