"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Kingfisher Airlines and the Power of Influencer Outreach Marketing
Editor’s Note: This is a guest post by Arun Rajagopal, a social media manager who is based in Dubai and loves all things aviation. You can follow his #avgeek adventures on Twitter at @arun4 or on his blog. If you are a travel brand into social media, identifying, connecting and building a relationship with your online …. continue reading →
Three reasons airlines in India will come out strongest from the recession
Image via Wikipedia … Jet Airways recently hinted that the worst is over for them and they expect to break even again in the middle of this year. And this is mostly because of the drop in fuel prices (obviously!) as well as the prudence shown by the management in cutting unprofitable routes, including that …. continue reading →
The funny side of competition of airline brands in India
Re-posting here one of my favorite posts, originally published in early-2008, at the peak of the competition in Indian skies. Enjoy! ____________________ Sometimes, competition can lead to funny outcomes. Here’s what happened at a major crossing in Mumbai, India, when Jet Airways announced their makeover. If you enjoyed this article, click here to get free …. continue reading →
Can Jet Airways survive the recession (and what does the Kingfisher alliance mean)?
….. Jet Airways is relying heavily on ethnic marketing in the US to get in touch with its key target market of Non-Resident Indians (NRIs), and tapping on distribution networks like grocery stores to allow access to tickets! In this part 2 of the exclusive interview with Lisa Markovic, the Vice President of Sales and …. continue reading →
Jet Airways’ VP of Sales & Marketing shares what it takes to build a strong airline brand in the US
….. Jet Airways has been the shining star of the Indian aviation industry, especially in the past 5 years, since liberalization. The airline established itself as the harbinger of positive changes in the region, and currently offers one of the best service in the Indian skies, their numerous industry awards a proof of that. A …. continue reading →
Jet Airways employee sacking with an interesting online twist
India’s leading private airline, Jet Airways has just decided to sack 1900 employees following their wide ranging alliance with Kingfisher Airlines. The move is intended towards cutting costs for the carrier struggling with high costs in an unfavorable economic environment. But that’s stuff everyone already knows about. Here’s something interesting I encountered this morning. A …. continue reading →