"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Announcing SimpliFlying Heroes 2013! Vote for the SimpliFlying Hero of March 2013 – It’s KLM vs ANZ vs Kulula
*Editor’s note: The poll has closed. An interview blog post with the winner of SimpliFlying Heroes for March 2013 will follow shortly. SimpliFlying Heroes – Recognizing the most social-savvy Airlines and Airports Over the last couple of years, SimpliFlying Heroes has proven hugely successful. To date, we have profiled 16 airline stalwarts who have …. continue reading →
The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →
KLM’s Happy Holidays flight brings back happy memories of KLM Surprise and ushers in Christmas cheer
Last year, we released a Top 10 case-pack that showcased what we called “wow” campaigns by airlines during the holiday season. These highlighted the importance of brand associations and how some airlines had attempted to delight their passengers, and win their loyalty and goodwill, during the holiday season through innovative surprises. Recently, KLM, an airline well-known …. continue reading →
Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the …. continue reading →
[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia
![[Presentation] How travel marketing is changing in Asia with the rise of social and mobile #smasia](http://simpliflying.com/wp-content/uploads/2012/11/Screen-shot-2012-10-08-at-6.11.24-PM-849x350.png?dbce70)
I had the pleasure of delivering the opening keynote presentation at the Eyefortravel Social Media in Travel Asiasummit, in Hong Kong. The region is different, and while there’s lots to learn from airlines around the world, marketing efforts need to be catered to the cultural nuances. In addition to sharing lots of case studies from airlines …. continue reading →
The Best Airlines, Airports and Travel Solution Providers in Social Media – Winners of the 3rd SimpliFlying Awards, held at Amsterdam
The big day is here at last! Earlier today, the winners in each category of the SimpliFlying Awards for Social Media Excellence 2012 were announced at the EyeforTravel Summit in Amsterdam. Amidst a lot of fanfare, excellent presentations and a glittering awards ceremony, five deserving winners walked away with sparkling trophies that marked their triumph in their …. continue reading →
SimpliTravel: Top 10 Airline Initiatives to Engage today’s Connected Traveler during the Travel Stage
The SimpliTravel phase of the Connected Traveler Lifecycle is undoubtedly the oldest and more easily understood part of the lifecycle. It refers to the period when the customer is actually traveling. However, this is also a challenging stage because, even though users carry with them an ever-increasing number of devices, the availability of internet connection …. continue reading →
Local Pages on Facebook: An Interesting Case of Hyper-Localization by KLM
How “local” can you be? Well, if we are talking about Facebook pages, the answer is “it depends” and the level of variation between brands is mind boggling. Last week, while updating our database of airline Facebook pages, it made us SimpliCurious that one airline kept appearing over and over again, but each time with …. continue reading →
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →