"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Announcing SimpliFlying Heroes 2013! Vote for the SimpliFlying Hero of March 2013 – It’s KLM vs ANZ vs Kulula
*Editor’s note: The poll has closed. An interview blog post with the winner of SimpliFlying Heroes for March 2013 will follow shortly. SimpliFlying Heroes – Recognizing the most social-savvy Airlines and Airports Over the last couple of years, SimpliFlying Heroes has proven hugely successful. To date, we have profiled 16 airline stalwarts who have …. continue reading →
[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler
![[eBook] Crisis Management for Airports and Airlines, in the age of the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/02/landerpage-849x350.png?8222af)
What all crises share in common: they catch brands unaware It’s often said that an airline or airport can never be fully prepared to deal with a crisis. When SimpliFlying advises its clients, we advocate for learning from others and being mentally prepared to ascertain similar crises – especially in this age of social media …. continue reading →
Finalist Presentations for Best Airlines Driving Customer Service from Social Media at SimpliFlying Awards 2012
It has been noted that customer service is the most common cross-functional role among airlines that have social media staff working across departments. (More to come from our Airline Social Media Outlook 2012 report this month!) That said, does social customer service bring anything different to the table? At this year’s SimpliFlying Awards, we seek …. continue reading →
Why Kulula is the World's Funniest Airline – Interview with Marketing Head, Heidi Brauer
Marketing that gets you smiling! When South Africa’s President Jacob Zuma tied the knot for the sixth time a few weeks ago, the quick-thinking Kulula Airlines said it would give a flight on the house to the fourth wife in big families — the country’s new number of official first ladies. When I first saw the …. continue reading →
South Africa's Kulula Airlines goes back to basics with Flying 101 re-branding
Did you ever know where the black box is located on a plane? Did you know what A.P.U stands for? Probably not, unless you’re a geek. Kulula Airlines of South Africa, which is known for its quirky branding, has come up with a solution – an airplane painted with facts about…the plane itself! Now here’s …. continue reading →
What can airlines learn from the Obama marketing machine?
… Not only did Mr. Obama win the US general elections last week, he was also selected as Advertising Age’s Marketer of the Year by the executives attending the Association of National Advertisers’ annual conference in Orlando last month. For a person who has come from behind, fighting tough opponents to win the elections, success …. continue reading →