SimpliFlying

I’ve always found Thai Airways’ new brand image to be very appealing - purple, gold, and very traditional shapes. But I never really knew what it meant and stood for. So I decided to do some digging around, and here’s what I found. This description is by an Airliners.net member, Mathias Krewedl

The ornament consists of three main things: Firstly, it contains a magnolia blossom (indicated with the pink part), secondly we can find a stylised version of the typical Thai salutation “Wai”, if you rotate the logo 90 degrees in a clock-wise direction (only in this picture though) and as a third it represents the characteristically pitched roofs. And all that put into one with the colors of gold, standing for the temples, the purple representing the tropical orchids as well as the Thai silk’s glamor - a true piece of art!

Hope it douses the curiosity of other Thai Airways fans. Which are some of your favorite liveries? What do you think they stand for? Let’s hear it in the comments section…

Oman Air unveiled a new look in the first week of March, 2008. Gone were the red and green colors, as well as the “khanjar”, which have all been part of the livery ever since the airline’s inception, 15 years ago. In came a “contemporary rendition of Frankincense smoke”, with silver, gold and sober blue colors. The main reason cited for the revamp the expansion of Oman Air into long haul travel, which soon will include cities like Beirut, Zanzibar, Darussalam and Mumbasa in June (which still sounds is regional), and Europe in the future.






I think that with this re-branding effort, they’re stuck in the middle - not too contemporary, while tryin to blend in the tradition. A simply case of trying too hard? Ironically, officials went on the record that “khanjar” was “not viewed as a friendly image” in the West. Now, how is the smoke from an incense friendlier? Unless, of course, they smoke up the cabin to smell like Frankincense. Some reasons why switching to Frankenstein Frankincense smoke wasn’t such a great idea: Read the rest of this entry »