Mar
18
18
Posted by Shashank Nigam
Engaging the customer in the A380 experience: before, during and after
The first A380 lands in London today. A perfect example of pro-active customer engagement is the latest campaign by Singapore Airlines (SIA) to involve the customer prior to its first A380 flight to London.
Some SIA customers have received an email recently inviting them to come up with creative portraits that show the A380 near a famous London landmark. Every week, the top voted submission gets featured on the frontpage of SIA’s A380 Gallery. To top it all off, customers are also being encouraged to share their A380 experiences on the same website.
