"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Lufthansa’s 2nd Air Cargo Innovation Challenge crowdsources Innovative Ideas on Improving “Customer Service”
Last December, Lufthansa Cargo launched a unique campaign seeking innovative “Green Solutions” from around the world to help reduce the cargo company’s environmental impact and improve their services. The campaign not only drove a lot of awareness about the brand but received a number of great ideas as well which are already through the evaluation …. continue reading →
"Crowdbranding": The Top 10 Crowdsourcing initiatives by Airlines
Yes, I said it: branding! The benefits of crowdsourcing, and its effectiveness for problem solving, are well-known. The power of the social web is being harnessed by airlines more than ever (in fact, a cargo-carrier has recently got into the game as well). Crowdsourcing initiatives are now being used not just to engage customers but …. continue reading →