"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
[eBook] Wisdom Quotes on Marketing to the Connected Traveler
![[eBook] Wisdom Quotes on Marketing to the Connected Traveler](http://simpliflying.com/wp-content/uploads/2013/01/Cover2-e1358232516333-849x350.png?dbce70)
All in One Book – 42 wisdom quotes, 10 key statistics If there is one book that all aviation marketers should read in 2013, it is ‘Marketing to the Connected Traveler’. A compilation of wisdom quotes from 42 of the world’s top executives − this is the first time that so many top executives have …. continue reading →
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →
SimpliDream – Top 10 Airline Initiatives that Inspire Travel
Let’s face it, the life of an Airline isn’t easy. And it’s not just fuel prices, it’s the product. Many airlines spend a lot of time and energy in making sure that their “in-flight” product is the best and they are probably making a good investment however, no matter how good the product is, the …. continue reading →
Episode 5 of SimpliFlying Podcasts: Interview with Vueling's CEO Alex Cruz and Industry Updates
“We live in an extremely dynamic environment… None of us on this [podcast] and potentially anyone listening knew what the hell Pinterest was a year ago” With these words Vueling’s CEO, Alex Cruz, responded to a question on the Spanish airline’s future social marketing strategy during this month’s Simplifying Podcast that featured him as a …. continue reading →
Kingfisher Airlines and the Power of Influencer Outreach Marketing
Editor’s Note: This is a guest post by Arun Rajagopal, a social media manager who is based in Dubai and loves all things aviation. You can follow his #avgeek adventures on Twitter at @arun4 or on his blog. If you are a travel brand into social media, identifying, connecting and building a relationship with your online …. continue reading →
How BmiBaby Used Instagram to Visually Engage Travelers and Locals
Back in 2011, we published a Top 10 on the Best Social Loyalty Initiatives by Airlines that featured a location-based initiative by the British low cost carrier BmiBaby in partnership with Gowalla. The campaign eventually evolved into a wider off-airport engagement strategy where travel experts created virtual city tours based on Gowalla check-ins that allowed …. continue reading →
[Videos] Reliving the Best of Routes Americas 2012
Whether you attended Routes Americas 2012 in Nassau, Bahamas last week and are now wishing that you could return to the sunshine and relive the conference or you missed attending this year and are hoping for a recap, this post is just what you were looking for. Our comprehensive roundup will make you feel as …. continue reading →
KLM reaffirms its social media leadership with its innovative Stewardess Yourself app
The guys at KLM just don’t rest, do they? Over the past year or two, they’ve churned out some of the most excellent social media initiatives designed to delight and engage customers while ensuring that they’re firmly in sight of ultimate business objectives such as driving revenue and loyalty as well. KLM is well known …. continue reading →
Notes from another planet: Why private air charter should wake up to social media
The private air charter industry is a peculiar place. If aviation was the Solar System it would probably be a beautiful but lonely planet out there on the outskirts, like Pluto (yes, possibly not even a recognized planet). I lived and worked on this lonely planet for almost two years before joining SimpliFlying and, having …. continue reading →
The magic of delighting customers: Top 10 Wow Initiatives by Airlines and Airports
In marketing, we often talk about the value of brand associations, of being at the top of the mind of consumers and having the brand instantly connect with a feeling, memory etc. However, putting all this into practice is probably one of the hardest things in the industry. According to researchers, there can only be 3 …. continue reading →