by Shashank Nigam | April 20th, 2010
10 Comments
Virgin America created a splash today, by launching its first international destination, Toronto, on Twitter! They did not spend a cent on traditional advertising for this launch, and I personally think this is one of the smarter uses of social media I’ve seen by an airline in recent times.
The sweetener is that the first 500 people to book tickets using their Twitter ID would be able to redeem a 50% discount (still valid as of 2pm EDT, 20 Feb). If they’re not “following” the airline on Twitter, they will auto-follow. Even the official press release re-directed recipients to the Twitter URL.
“The first 500 Twitter followers who receive the airline’s expansion Tweet can score a 50 percent discount on flights to Toronto for travel June 23-November 17, 2010.* Virgin America is the only airline based in Silicon Valley, and its inventive use of technology, social media and design has made it a favorite among tech-forward flyers. For more: www.twitter.com/virginamerica”.
The press release was followed by a single Tweet. And that’s it. That’s a very simple route-launch for you.
What …
