"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
Engaging the Connected Traveler – how airlines can drive results. Presentation from #airlinemerchandising2013
In our first major conference presentation this year, I had the opportunity to deliver the opening presentation on Day 2 at the Airline Merchandising, Ancillary Revenues and New Commercial Models, organized by Airline Business and FlightGlobal. My main theme was around the connected traveler – who has access to the internet throughout every single phase …. continue reading →
[Presentation] The Road Ahead for Airlines on Social Media – driving results
![[Presentation] The Road Ahead for Airlines on Social Media – driving results](http://simpliflying.com/wp-content/uploads/2012/10/Screen-shot-2012-10-08-at-6.11.24-PM-849x350.png?8222af)
Last week, I had the opportunity to deliver a presentation at the Eyefortravel Online Marketing & Social Media Summit, Europe, in Amsterdam. The topic was the road ahead for social media for airlines. Having spoken on the topic previously, I thought about giving it a new spin. Since in our recent annual outlook report, we …. continue reading →
[Presentation] Social Media ROI – here's how airlines can measure it through dashboards
I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London. The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation …. continue reading →
The buzz from #socialindia about our presentation on how airlines drive results from social media
It was an amazing day today, at the Social India Conference, in Bangalore, where my presentation generated much appreciation and buzz. It was geared towards lessons learnt from the airline world, which can be applied to Indian context, as well as social organizations like Akshaya Patra, a beneficiary of the conference. Sharing here my presentation …. continue reading →
Keynote from IATA Commercial Symposium 2009 – Driving revenue for airlines from real-time customer insights on social media
Dear SimpliFliers, As many of you know (from my about page/LinkedIn/Twitter), I’m in Athens, Greece right now at the IATA Commercial Strategy Symposium 2009. It began with me leading a sold-out pre-conference hands-on workshop for airline executives on social media. Today and tomorrow I will be Chairing the e-Marketing and IT tracks. And I also …. continue reading →