I had the opportunity today to deliver a keynote on how airlines and travel brands are driving social media ROI at the Eyefortravel Travel Distribution Summit in London.

The theme was on driving ROI from social media efforts for travel companies – airlines, airports, hotels etc. And as with all my presentations, I’m posting the presentation here for your viewing pleasure. A video will be shared as soon I get it from the organizers, meanwhile, you can watch my previous presentations or enjoy the presentation below.

Feedback welcome, and if you’d like to engage us to help you with your social media strategy – just drop us a line.
DRIVING ROI FROM SOCIAL MEDIA FOR AIRLINES – THE PRESENTATION

Here’s what Live audience were saying…
[blackbirdpie url="https://twitter.com/thompsonjones/status/192267631447916544"]
[blackbirdpie url="https://twitter.com/lauragp72/status/192263515459952640"]
[blackbirdpie url="https://twitter.com/nesetdereli/status/192243010396880899"]
[blackbirdpie url="https://twitter.com/fedeih/status/192218586130026496"]

 

It was an amazing day today, at the Social India Conference, in Bangalore, where my  presentation generated much appreciation and buzz. It was geared towards lessons learnt from the airline world, which can be applied to Indian context, as well as social organizations like Akshaya Patra, a beneficiary of the conference.

Sharing here my presentation (Prezi) and some of the tweets from the conference.
 

[blackbirdpie url="https://twitter.com/#!/happiestkhan/status/135245627306151936"] [blackbirdpie url="https://twitter.com/#!/LHInsights/status/135248990504615936"] [blackbirdpie url="https://twitter.com/#!/Thilak/status/135250466736050176] [blackbirdpie url="https://twitter.com/#!/kapgup/status/135239383958818816"] [blackbirdpie url="https://twitter.com/#!/ACertainSen/status/135239178349842432"] [blackbirdpie url="https://twitter.com/#!/anish3075/status/135251624716288000"] [blackbirdpie url="https://twitter.com/#!/SeoHelpz/status/135361896248377344"]

 

Dear SimpliFliers,

As many of you know (from my about page/LinkedIn/Twitter), I’m in Athens, Greece right now at the IATA Commercial Strategy Symposium 2009. It began with me leading a sold-out pre-conference hands-on workshop for airline executives on social media. Today and tomorrow I will be Chairing the e-Marketing and IT tracks.

And I also do a keynote, focusing on trigger points within the customer lifecycle on social media that can be leveraged for driving profits by an airline. And as always, I’d like to share my slides with all of you on the day of the keynote itself. They’re right below (If you can’t see them, click here)

In this presentation, I share examples of how travelers are openly sharing their travel information online, and how airlines can use this for their advantage – for driving revenue and loyalty. One very good example of this is Lufthansa’s MySkyStatus.com (read my thoughts), where you can update your real-time position while traveling, on Facebook and Twitter. I’d love to have your feedback on the presentation!…