"[Working with SimpliFlying] has expanded our minds, opened our eyes and showed us what to do in concrete, practical, and tangible terms. We see the benefits not only to ourselves but to our members as well." - 
"SimpliFlying has a great balance - providing strategic insights and directions while maintaining a down-to-earth attitude in guiding LAN in strategy implementation. Justifying our investment to senior management was not difficult." - 
"The SimpliFlying MasterClass was a combination of trends and insights from the industry, as well as tailor-made topics designed to help Lufthansa progress to the next level of customer engagement. By having every management level participate, Lufthansa achieved great results in regards to 'social status' and loyalty, which was one of the key topics." - 
"At Estonian Air, we always look for partners who can bring innovation and good ideas, with the ability to execute. With Simpliflying, we get exactly that." - 
The January 2013 Edition of the Airline Marketing Benchmark Report has 15 fresh case-studies from British Airways, KLM, American Airlines, Qatar Airways and more!
Time flies past so quickly that it’s often hard to stay abreast of everything that’s happening in the world around. This cannot be truer for airline marketing. Campaigns and initiatives come and go – some flash briefly, enveloping us in temporary awe. Others glow brighter with the passing of days, reminding us that well-planned, steadily …. continue reading →
Top 10 Plane Launches that have effectively used Social Media
Although planes are a fundamental part of the aviation industry, only a tiny percentage of the millions of passengers they carry are able to tell the difference between the different types. This is because, as we explained in an earlier article, the main reason why people travel is to get to the destination and the …. continue reading →
SimpliShare: Top 10 Airlines that have Leveraged the Power of Social Sharing
Social sharing plays a particularly important role and constitutes the main change agent that is the defining feature of today’s Connected Traveler as compared to the traveler of yore. Thanks to the increasing availability of wireless internet, usage of social media and the ubiquity of smartphones, travelers have become connected, acquiring a previously unknown ability …. continue reading →
Qatar Airways’ Tweet a Meet campaign cleverly engages travelers at the SimpliDream & SimpliPlan stages of travel
In times when users are being bombarded with information – from friends, contacts, brands, adverts, and various digital sources – creating relevant content that gets shared and interests users is an increasingly tough challenge. However, if we also add “user-generated” to the definition of “ideal content”, we get something close to a grail quest. Text-based …. continue reading →
Vote for the SimpliFlying Hero of July 2012: GOL vs Qatar vs Emirates
Good campaigns don’t go unnoticed, and earnest efforts don’t go unrewarded. Last month, José Calderoni and Sai Sánchez Correa were awarded the SimpliFlying Heroes award for propelling Volaris to the position of the “World’s Most Socially Devoted Airline”. This month’s nominees too have connected with their fans in meaningful, engaging ways. We’d like to applaud …. continue reading →
SimpliPlan: Top 10 Initiatives by Airlines to Engage Travelers at the Planning Stage
In our previous Top 10 case-pack we began to analyze the New Traveler Lifecycle and, in particular, the SimpliDream or inspiration phase that takes place when the user has not made the decision to travel or felt the desire to travel. Today, we’ll take a look at the second stage of this lifecycle, that takes …. continue reading →
Flying Qatar Airways Business Class to Entebbe via Doha – a trip report
Editor’s Note: As some of you might know, I recently got married. And our first flight as newly weds was on Qatar Airways, who were so generous to upgrade us to Business Class. This is a trip report written by my wife, Prajakta Kharkar Nigam, from the view of a passenger experiencing the Qatar Airways …. continue reading →
Why Skytrax is dead [Plus: 7 insights into the future of airline brand ratings]
Recently, I discovered that Hainan Airlines of China has been awarded a “5 Star” status by Skytrax putting them in the same reign as Singapore Airlines and Qatar Airways. While Hainan might be a decent airline, putting it in the highest category seemed out of context. And it wasn’t just me, discussing sprouted up around …. continue reading →
Why does Qatar Airways have a chalet at Farnborough 2010?
I’ve spent the past week at the Farnborough airshow, where there are a ton of aviation suppliers decked out in their chalets. My interest was piqued when I saw the only airline chalet at the show – Qatar Airways’. Yes, it does well for brand awareness. But Qatar Airways already has a Boeing 777-300 on …. continue reading →
The future of Middle East Super-Airlines: Emirates and Etihad to merge, and Qatar to join an alliance
There has been a lot of educated commentary about Emirates’ latest A380 order taking the fleet size for that specific aircraft to a total of 90. Though that’s impressive, it’s worth thinking about how dramatically it would change Emirates’ competitors’ business plans. While we can expect the likes of Air Canada and Lufthansa to seek …. continue reading →