The Simpliflying Hero for the month of June 2010 is….(drum roll)…Richard Ziskind. Richard is being recognized for his outstanding work at Omni Air International, with the introduction of social media to the organization.
He began his career with Omni Air in 2006, directly into his current position of Senior Director Marketing. Richard says, “[my] position enables me to create new airline models and strategically implement innovative marketing and airline design for scheduled and non scheduled operations”. A large part of this implementation has been social media, which Richard says is an integral part of business change – keeping flexibility in communication and enhancing the marketing processes.
“Prior to social media, our broad stroke marketing campaigns did not offer the opportunity for us to communicate with our customers”, said Ziskind in his interview with Simpliflying. He says that Omni Air International has benefited greatly from their introduction of social media, lead by his enthusiasm and support.
Claim to Faim – introducing social media at an atypical airline
Richard and Omni Air use social media strategically, given that it doesn’t follow the business model of a …
