by Shashank Nigam | February 25th, 2009
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In this second part of the interview with Sanjay Kumar, the Chief Commercial Officer of Indigo Airlines, we talk about my favorite topic – airline branding. Sanjay believes that branding is all about how customers experience Indigo as a brand, not just how they perceive as a brand. And there is a conscious effort at Indigo to translate the brand promise into a great experience through systematic implementation.
Consistency not only in the sky, but also on the ground
When someone flies Indigo Airlines, what he looking for? Sanjay believes that it’s not a five star flying experience. He’s looking for an easy, hassle-free travel experience. And Indigo lives up to the expectation. Not only do they have Queue-busters – mobile check-in counters that Sanjay mentioned in the first part of his interview last week, but they are also the first airline to have welcome announcements on the “coach” that takes passengers to the aircraft. It makes them feel that the journey has begun.
Why low pricing isn’t sustainable?
Sanjay feels that the current spate of low airfares in India is a short-term phenomenon and it’s a ploy to get …
